Tuesday

TUESDAY 18 JULY Level 5 E5.4 – Room A Level 5 E5.5 – Room B
1.A.1: SMPTE: STRENGTHENING THE PILLARS

Chair: Ian Jeavons-Fellows
(Society of Motion Picture and Television Engineers, Australia)

1.B:1: BUSINESS – EVERY EYEBALL EVERYWHERE

Chair: Catherine Turner
(Women of the American Revolution Association, Australia & WIFT NSW, USA)

This topic will focus on the value proposition SMPTE provides the industry. We will talk though issues focusing on education of our members and take a look at a new standards initiative.

Ever wanted to understand the economics of Media, then this session is for you. A series of papers that focus on the commercial elements of Media production.
09:30 How the television industry can help create motivating online learning experiences for university students.
Doug Strable (Inasia KK / Royal Roads University Canada, Japan)
Online Video Workflows for Broadcasters.
Richard Hewitt (Vizrt Australia, Australia)
10:00 Arts and Science – Building the Educational Bridge.
Stuart Pointon (Lemac Film & Digital, Australia)
Linear Sales Automation and Data Insight as a Step Towards Programmatic TV.
Dong Zheng, Klaus Schelp
(ibb Consulting Australia, Australia)
10:30 OBID: A Revolution in Audience Measurement?
Christopher J Lennon (MediAnswers, USA).
Ooyala Quarterly Video Index / Insights into online video consumption patterns
Steve Davis (Vice President & General Manager, Australia)
1.A.2: CONFERENCE OPENING AND KEYNOTE PRESENTATION
SMPTE invites members and guests to the opening
address and keynote for the SMPTE17 Conference

“Embracing Connective Media”.
Join us as we open the conference and welcome Michelle Rowland MP,
Shadow Minister for Communications, Federal Member for Greenway as the Keynote Speaker.
The address will discuss current issues in the media and communications ecosystem, and the need for principles-based and evidence-informed policy for transition to the future.
1.A.3: STORMY WEATHER

Chair: Michael F Day
(Telstra Corporation, Australia)

1.B.3: PRODUCTION WORKFLOW:
LIVE AND LOVING IT

Chair: Pip Warren (Avid, Australia)

This session takes a deep dive into the issues around live streaming, from processing to distribution and cloud storage. This tech savvy session really hits a note for those who love workflow, how automation can assist with the demands of modern playout on multiple platforms, re-timing of live subtitles and the workflow of distributing content on multiple platforms.
14:00 Live streaming broadcast-quality video over commodity Internet networks.
Francois Quereuil (Aspera, USA)
How can automation help the broadcast industry in meeting the demands of digital TV.
Bea Alonso (Ooyala, Singapore)
14:30 Dynamic Lifecycle Management of a Data Corpus across multiple Cloud Storage Services.
Michael L Palmer (Masstech, USA)
Re-timing of Live Subtitles.
Will Munkara-Kerr (Ericsson & Broadcast
and Media Services, Australia);
Matt Simpson (Ericsson, UK)
15:00 Content Everywhere.
Tony Taylor (TMD Ltd, UK)
1.A.4: CLOUD: IT’S RAINING BITS

Chair: Shruti Tripathi (Techtel, Australia)

 1.B.4: HDR INTRODUCTION WORKSHOP
This topic looks in-depth at the Cloud – utilising it for production and storage.

This session is aimed at non-technical, newbie and getting-started practitioners and technologists alike.

Come and meet the new notion of colour volumes, what it takes to deliver more than 100 nits peak white, learn the terminology of High Dynamic Range, and the benefits of analysing content to provide a consistent image regardless of device. If you know nothing about High Dynamic Range yet, this is the session you need to start with, because you’ll leave knowing what you don’t know and how to approach the sessions in the rest of the conference. And find out about SMPTE 2094-10 which will be the emerging standard for delivering scene-based content information, because smarter pixels make better pictures.

Led by Patrick Griffis, SMPTE Executive Vice President and Vice President, Technology Dolby Laboratories, with special industry guests

16:00 Lost in the Clouds? Cloud Storage Fits Into Media Workflows – Just Not Everywhere.
Dave Frederick (Quantum, USA)
16:30 The Future of Storage in IP / Cloud Based Broadcast Workflows.
Michael Cocks (Spectra Logic, USA)
17:00 SaaS Based Video Production.
Ian Trow (Harmonic, UK)

*Schedule is subject to change

Session titles are coloured to provide an indication of topic streams throughout the conference

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